Standard or Limited Supply?

This week’s London fashion week has seen trends such as the 70s and fruity colours such as peach and plum emerge, but are people as excited as they were last season? Have we arrived at a stage where fashion is so easily available to us via live broadcasting of fashion shows such as Burberry and Vogue and Style.com posting catwalk photos and reports by the end of the day, that we’re no longer determined to find out what the latest styles are? As someone who’s studied and worked in fashion I feel compelled to find out who’s doing what this
season, but am I really in the mood to shout about it when someone could read a Bumpus report on Vogue.com instead? Why would they want to listen to the ramblings of a recent graduate over a well established magazine site or blogger? Although the price of fashion has kept many from feeling the need to watch the catwalk, having London fashion week so ubiquitous in the press and online means we can ignore it if we want.

After all, there will always be a next season and the current one will go out of fashion in no time, so should you really prioritise your time over something so fleeting? I always will as it still fascinates me how some designers always get it right and set every new trend (ahem Burberry…) and others will just create something that seems for the hell of it – did you see Giles Deacon SS 11? My apologies but having interesting models such as Abbey Clancy after her recent tabloid appearances and Kelly Brooke tells me you’re trying to distract from the clothing using make up that makes them look like drag queens…

Would having fashion less available to us like it was during war time 50s make it more covetable? Don’t we love biannual magazines and buy them every issue rather than buy the weekly one’s? Perhaps one designer should get rid of all these cruise and pre collections and create an all year collection… It may mean better quality lines and sustainable trends to say the least. Would we stock up for all year knowing there won’t be a collection for another 365 days rather than months? I think those who appreciate fashion appreciate short supply and limited edition, and designers might appreciate the break to stop and think.

Burberry in 3D

Burberry in 3D

With 3D becoming the next form of technology to dominate the entertainment industry, fashion is now no longer a stranger to imitation front row. Burberry will be live streaming their Autumn Winter 2010/11 show at selected private events in New York, Paris, Dubai, Tokyo and Los Angeles, allowing a global audience to feel that they have a front row seat.

“We are very excited to announce that we are hosting the first ever truly global fashion show. This unprecedented event will enable people to experience the energy and atmosphere of this event from around the world.” Christopher Bailey, Creative Officer at Burberry.

I had contemplated this a few times – whether an online fashion show can be 3D – but it seems to have been done a little half-assed for the consumer. Who will be invited to the private 3D showings? The people who would normally be invited to the show but they live abroad and so can’t go. So ok, they’re using technology, but it’s not really benefiting possible clients is it? Will they continue to live stream the show online?

I have a feeling the technology involved is going to have the same success as Alexander McQueen’s show – malfunction.

To celebrate the 3D launch, Burberry will be retailing key pieces from the spring/summer 2010 collection on BURBERRY.COM – including the gold sequinned dress first worn by Burberry muse Emma Watson in the front row of the show – as a limited edition collection. The black plaited leather belt and platform knotted sandals she wore with the dress will also be available.

The show, which will take place on February 23 at The Chelsea College of Art in London, will be beamed to custom-built screening spaces designed by Bailey in association with Sky TV.