Sky High Rankin

Sky High Rankin
High profile photographer Rankin shoots a campaign for Sky Arts at his Annroy studio in North London. The photographs, commemorating all areas of the arts, will blanket Tottenham Court Road billboards…every one apparently. They will also exhibit in Manchester, Birmingham, Edinburgh, Newcastle and Liverpool.


An interesting take on advertising, but a little misunderstood. Although it’s supposed to be an exhibition, it is still an advertising campaign for Sky Arts – it’s not even as if it’s an exhibition that’s been sponsored by Sky, it’s still advertising. It would have been nicer to have it in a more pure form. It’ll be interesting to see how long the ‘exhibition’ lasts with the cost of advertising space in central London.

Gucci & Mark Ronson

Sneaker in our midst.

The store has finally arrived in Covent Garden – Gucci’s Icon Temporary store created in collaboration with music man Mark Ronson has opened it’s doors to sell 18 exclusive pairs of sneakers, 2 for women, 15 for men and one special Gucci Ronson style.
After the release of their Gucci iPhone app (and it’s success) and their Facebook page, Gucci’s attempt at enticing a younger audience seems to be working, except that they’re not necessarily buying the sneakers. Brands are trying to become a voice in a consumer’s head, but are they going about it in the right way? When I think of sneakers, the first thing in my head would be Gucci because of this campaign and because I study fashion, but what about the next person? Would they think Nike?
Burberry for example created ‘Art of the Trench’, promoting their iconic trench coat – Hermes always promote their scarves. So how successful will Gucci be in promoting sneakers when they’re better known for their leather and, more recently, that covetable white Panama hat? Not that I have anything against Mark Ronson, but he just seems like a bit of an odd choice to attach to Gucci, is that just me? It seems like Gucci is rebranding itself in a completely different direction, with the only common element being the green and red flashes of colour.

London Fashion Week

LFW AW10
If there’s one thing I loved about LFW this season it’s the psychedelic prints that came about. I’ve always said that if you have a print on a garment, the pattern should be plain, and luckily Basso and Brooke kept this in mind, pairing prints with fur and simple shaped clothing. However, if you have very structured pieces the fabric should be plain to best show it off. Otherwise you’re just going to Alexander McQueen wear which can really only be worn on the likes of Lady Gaga in Bad Romance or Naomi Campbell at the Fashion Relief for Haiti show. Richard Nicoll gave an understated but beautifully crafted collection, creating a certain style you can’t really put your finger on, but you love all of it put together. Iris Van Herpen joined together elements of McQueen and Pugh as well as Kane to produce a costume style suitable for a Luc Besson film.



Basso & Brooke AW 10/11


Richard Nicoll AW10/11


Iris Van Herpen AW10/11
Images from style.com and fashion156.com

LFW Digital Schedule

Online Fashion Week
Just when I was worried that I’d be in New York during London Fashion Week, the BFC announce that they will have a list of shows from Somerset House streaming live online.
‘The Digital Schedule will launch Friday 19th February at London Fashion Week. This new initiative will bring together live streamed fashion shows and a selection of digitally presented fashion films created by some of London’s most innovative designers.’

It will be interesting to see how many New York Fashion Week shows will be live streamed so that when I’m in London I’ll live stream NY and when in NY I’ll live stream London!


You can catch it all here.

Art of the Trench

It has been Launched

Wearing a trench? I guess you’d better run around the streets of London trying to find Scott Schuman to take a photo for Art of the Trench by Burberry. Either that or you can take a photo of your own trench… and pretend it’s Burberry if you don’t own one.
It’s interesting that they’ve created such a site that stops anyone from being on it unless they own a Burberry trench; it’s like how Facebook first started when it was only accessible using a university email address. But why, I ask, have Burberry created such an exclusive site you can only look at and comment unless you own, not an item by Burberry, but a Trench by Burberry, when they were the ones who invited us in to watch their SS10 show? I think it’s because they’ve drawn us in as a special brand, but to really be in with the it crowd you have to buy a trench. It’s no facebook or twitter, and functions more like a restricted I like my style.net but it’s something to look at if you’re bored. Apart from that, if you’re not on it, it doesn’t help you… whatsoever. How useful.

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Do you know what? I bet I’d change my tune if I actually owned a Burberry Trench and I was up on the site after being photographed by the Satorialist’s Scott Schuman. I’d be raving to the world, look! look! I’m up on the site! Aren’t I elite! Is it worth buying a Burberry coat JUST to get on the site? Not for me, maybe for some. I’d rather buy the coat because I could afford such a luxury. Still, even if I were up there and telling my friends to find me, I’d still think, huh, this still isn’t that useful.

Sonia Rykiel High Street Undies

Sonia Rykiel to design for H&M

Sonia Rykiel, the ‘high priestess’ of Parisian chic, is to design for the high street chain, H&M.

Rykiel will be the chain’s ‘guest designer’ for two seasons. For this winter she will create an exclusive collection of lingerie, and, for next spring, a knitwear collection for women, and girls, aged 18 months to 8 years, with co-ordinated, playful accessories.

The lingerie collection, a ‘first’ for the chain, will be launched in time for Christmas, on December 5th, in 1,500 H&M stores worldwide, including its London flagship at Oxford Circus, London, W1 and UK branches. In another ‘first’, the collection will also be sold in major Sonia Rykiel boutiques around the world.

The knitwear collection will go on sale from February 20th.

Rykiel, the flame-haired doyenne of Paris fashion, launched her name on the Left Bank, in the rue de Grenelle, in May 1968, the spring of the student riots and a general strike.

She has a playful, irreverent, bohemian attitude, and has often referred to her designs as ‘démodé’, or ‘unfashion’. Her signatures are her sweaters, bold stripes on black, witty slogans, lace, seams on the outside, brightly-coloured fun furs, vintage-look dresses, and, of course, that most Parisian of accessories, the beret.

A national icon in France, she has won countless awards and is the author of nine books. Since her daughter, Nathalie Rykiel, joined the company in 1975, the house has expanded to include Sonia by Sonia Rykiel, Rykiel Woman and Rykiel Enfant, as well as shoes and accessories.

Sonia Rykiel is the only French group in the fashion industry to remain family-owned and 100% independent. Last year, at the Paris prêt-à-porter season, the company celebrated her 40th anniversary in fashion with a mammoth fête, show and retrospective in an enchanted forest outside Paris.

Rykiel is the latest in a long line of international designers to collaborate with H&M, following in the footsteps of Stella McCartney, Karl Lagerfeld, Rei Kawakubo of Comme des Garçons, and Matthew Williamson, among others.

Most recently, H&M has signed a deal for a capsule collection of shoes, bags and ready-to-wear, by the status shoe brand, Jimmy Choo, which will go on sale on November 14th.

American Apparel BANNED

American Apparel ‘naked’ ad banned by watchdog

LONDON – A magazine ad for the fashion retailer American Apparel that showed a young girl partially naked has been banned by the Advertising Standards Authority.

The watchdog upheld a complaint that the ad was offensive and irresponsible as the girl appeared to be under 16 years of age.

American Apparel said the ad was intended to appeal to women, and that the model was shown to be in a relaxed “home” environment, wearing the hoody as a consumer might.

The retailer told the ASA the model was 23. It did not believe the ad to be gratuitous as the model remained clothed, wearing the hoody and a pair of shorts. The ad was intended to focus on the hoody as opposed to the model, and she was not portrayed as a sex object or in a negative light, it said.

The ad appeared in Vice magazine, which the retailer understood was targeted at 18- to 34-year-olds. It had previously advertised in Vice with similarly styled images.

The ASA considered that although the model was 23, the natural and minimal styling of the ads made her appear under 16.

The watchdog concluded that the ad was inappropriate and must not appear again in its current form.

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First the BBC calls for over 50’s, now American Apparel’s advertising style makes the models look under 16. Apparently the model must wear make up in order to look old enough, and looking natural makes you younger, so being older makes you unnatural?
Although some believe it was correct action by the ASA, it’s a bit over the top. The advertisement was in Vice magazine, and we’ve seen more nudity in Vogue and i-D. Advertising needs to relax a bit more if it wants to develop. Banning this ad just makes the UK advertising authority seem prude; is it really that offensive?