ck/ck

Posted on August 3, 2011 by firuzefrench

Lois Jeans

Posted on September 10, 2010 by firuzefrench

Hope of Love Revolution.
Lois Jeans grabs the number one position on Design Charts, the weekly top 40 website design chart, and it’s clear why…

The injustice of man destroyed love…
It’s ashes covered the world for centuries…
but there is still hope…

…Love…
…Lois.

The website’s primary feature is a short story film directed by Humberto Vignali that resembles the Band of Brothers Bastogne scenes using snow (actually flour) in slow motion shots against a dark grey, gritty Russian winter background. Beautifully crafted despite for web, the film is set to the music Nessun Dorma by Pavarotti (which has now completely changed my mindset of it being for slow motion football adverts), the two lovers (Brisa and Vinicus) slow motion scream, fall to their knees, pull off masks and slap bum cheeks while wearing the collection.

It’s a shame that the promotional images just aren’t on par with the film. If anything it would have been more visually stunning if they’d used stills from the film rather than do a shoot. I wonder if the director of photography Alex Garcia even took part in the shoot? Perhaps their aim was a Call of Duty style, as the press pack images seem to look more like game covers without the blood splatter.

(No it’s not the wrong way around, calm down)

Prada Film

Posted on July 15, 2010 by firuzefrench

Prada Blues

The Fall/Winter 2010 advertising campaign can be viewed here on Prada.com. Music ‘Fever’ performed by Katey Judd and badly dubbed by the models of the campaign…

Couture Fashion Week

Posted on July 5, 2010 by firuzefrench

Dior Floral Bouquet.
Christian Dior Couture designed by John Galliano was an upside down floral bouquet with what looked like plastic wrap as headdresses, and carnation style layers and prints.

As Couture fashion week kicks off there has been an increase in requests for the high quality products, especially from Russia, China and the Middle East. The demand increase has been a welcome sign of relief for many couture brands after the unfortunate collapse of Christian Lacroix who showed his last collection of Autumn Winter 2009/10.